Cecilia Fraire, artista plastica y empresaria
Nació en Córdoba, provincia que ama y a la que quiere volver. Mamá de Rocío, en pareja con Walter desde 26 años. Técnica en Turismo, productora de seguros especializada en Seguros de Sepelio, y ex Directora de Zanella SA por 21 años. Pintora desde los 5 años que hizo su primer dibujo niña artista.
Se descubrió públicamente al arte en 2013. La catalogaron como rara Avis. Sus padres Nilda y Antonio fomentaron el arte en ella y sus hermanas, Soledad y Mariana. De chica hacia cerámica y pintaba, inculco lo mismo a Rocío y a sus sobrinos Antonio y Victoria, les hizo descubrir el arte como un juego haciendo muñecos de cerámica y papel mache y pintando con acrílico. Estudió en la Escuela de Bellas Artes Figueroa Alcorta
en Cordoba, por casi dos años, se recibió de técnica en Turismo y Hoteleria, y decidio dedicarse al turismo porque del arte le parecia dificil que pudiera vivir, y asi inicio su faceta empresarial y emprendedora. Le encanta dibujar y fue influencia por el profesor Hugo Bastos quien les enseñó a dibujar con rayitas y asi empezó a dibujar con grafito sus arboles en papel madera, y con café diluido pintaba el suelo del arbol. Prueba hacer mas arboles de colores pastel muy suaves en tamaño pequeño, pero cuando conoce a Walter, su segundo marido, un empresario suizo Gerente General de Corcemar, radicado en Córdoba, él le pregunta porque no pinta con colores mas fuertes y hace cuadros mas grandes y así cambió su estilo.
Ya en 1999 se mudan con Rocio y Walter a Buenos Aires, y trabaja en Zanella como Directora Comercial y en el directorio de las empresas. Retoma la pintura cuando se mudan a una casa que tenia un ombu de muchos anios que la inspira, y el arte es el desahogo de los problemas economicos que generan las crisis del pais, y empieza a pintar cuadros mas grandes y de colores mas fuertes, con mexclando de arroz, arena,café, acrilico, fibra , lapiz, cemento, carbon triturado con martillo, y lo que encuentre en el camino la prueba, la experimentacion alienta la creacion de nuevas obras. Totalmente espontaneo. Sin ninguna idea previa
Enamorada del informalismo de Jorge Burri, Jorge de la Vega, Yuyo Noe, los impresionistas tambien junto con Henri Rousseau el aduanero, entre otros.
Empieza a mostrar sus obras en internet, y realiza su primera exposicion en Gallery Nights.
Subasta cuadros en Eventos de Caridad de la Embajada Suiza, y desde alli algunos de sus cuadros comienzan a estar en colecciones privadas en Suiza y Brasil. Un potencial comprado de arabia le ofrece mucho dinero por 14 obras, el dólar oficial en argentina estaba a $ 8 y el paralelo a $ 16 entonces,con su cabeza comercial, averiguo como podria exportar pero cobrar en dólar billete, como se embalaban los cuadros para una exportacion a ese pais con todo los tramites aduaneros,que implica vender cuadros a otro pais. Va a pedir que le ayuden en el Centro Cultural Recoleta, y cuando ven sus obras la llaman Artista Plastica por primera vez, le proponen hacer una exposicion individual. Alli la nombran Rara Avis, por esa mezcla rara de empresaria exitosa y artista plastica.
Creo su web y siempre imaginando vender y exportar arte pero tambien como ayudar a otros artistas a vender, ya que vio que para muchos artistas debe ser muy dificil poder exportar sino tienen experiencia, y asi explotar su conocimiento empresarial. Su nuevo desafio es poder vender sus cuadros, y ayudar a otros a hacerlo.
Para ella el arte es el recreo de la vida.!! Los invitamos a disfrutarlo!
English version
Cecilia Fraire, "Rara Avis", plastic artist and businesswoman.
She was born in Córdoba, Argentina, a province she loves and to which she returned after 21 years of working in Buenos Aires in the Zanella Motorcycle Company, which she directed alongside her husband, Walter Steiner and her sister Soledad. Mother of Rocio, pastry chef and photographer, who also loves art, photography and cuisin. Being in relationship with Walter for 26 years.
She has been painting since she was 5 years old when she made her first drawing. Her parents Nilda and Antonio fostered art in her and her sisters, Soledad and Mariana. As a girl she made ceramics and painted, she instilled the same in Rocío and her nephews Antonio and Victoria, she made them discover art as a game by making ceramic and paper mache dolls and painting with acrylic. She studied at the Figueroa Alcorta School of Fine Arts for two years, received a degree in Tourism and Hospitality, and decided to dedicate herself to tourism, for 15 years, fully developing her business and entrepreneurial side. Then she worked and specialized with great success in Funeral Insurance, an activity that she loved to do because of its commercial and social side. She met Walter, in Cordoba, a Swiss man sent by Holcim, (Swiss based world largest cement company), to be CEO of Corcemar, in Cordoba.Together they moved to Buenos Aires with Rocio to buy and restructure the Zanella company, for 21 years. They achieved many successes made it the No 1 motorcycle company in Argentina and decided that when they leave the business they would return to Cordoba. She returns to Cordoba in 2020 to resume her passion for art.
She always kept painting and drawing as a spiritual support to the good and bad moments of the business side.
She loves to draw and was influenced by Professor Hugo Bastos, who taught her to draw with little lines and thus began to draw her trees with graphite on wooden paper, and with diluted coffee she painted the floor of the tree. She tries to make more trees with very soft pastel colors in a small size, but when she meets Walter, he asks her why he does not paint with stronger colors and makes bigger paintings and thus changes his style.
She takes up painting when they move to a house that had an ombu tree of many years that inspires her, and art is the relief of the economic problems that the country's crises generate, and she begins to paint larger and stronger paintings, With materials mixing rice, sand, coffee, acrylic, fiber, pencil, cement, hammered charcoal, and whatever she finds along the way, experimentation encourages the creation of new works. Totally spontaneous, without any prior idea, in love with the informalism of Jorge Burri, Jorge de la Vega, Yuyo Noe, the impressionists also along with Henri Rousseau the customs officer, among others, She begins to show his works on the internet, and holds his first exhibition at Gallery Nights in Buenos Aires.
She auctions paintings in Charity Events of the Swiss Embassy, and the event of her friend Renata Jacobs, who helps the Cartoneros to obtain funds and from there some of her paintings begin to be in private collections in Switzerland and Brazil. She has exhibited individually at the famous Recoleta Cultural Center in Buenos Aires. There she was considered a Rara Avis, for that rare mix of successful businesswoman and plastic artist.
With more time to dedicate herself to art, she will complete her website always aiming at selling and exporting art, but also how to help other artists to sell, since she saw that for many artists the difficulty to export and thus exploit her business knowledge.
Her new challenge is always to experiment new ways of painting with new materials, to boost the sale her paintings, and help others to do so.
For her, art is a very important part of her life.
She invites all of you to enjoy it too.